Blar i NTNU Open på forfatter "Woodside, Arch G."
-
Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing
Pappas, Ilias; Woodside, Arch G. (Peer reviewed; Journal article, 2021)The increasing interest in fuzzy-set Qualitative Comparative Analysis (fsQCA) in Information Systems and marketing raises the need for a tutorial paper that discusses the basic concepts and principles of the method, provide ...